Label Rouge RequirementsThe best lineage Only certain genetics are allowed; older, slow-growing breeds tend to be heartier and more disease resistant than commercial breeds. This makes them better suited for outdoor production. Small houses mean small farms Smaller chicken houses than those used in industrial production are required, and the number of houses per farm is limited to four. This assures the birds are grown by small farmers who give the birds more care and attention.
Smaller flock in every house There is a maximum density requirement that ensures these birds are allowed more room in the houses than industrial birds.
Access to the outside After 6 weeks of age, all birds are given access to the outdoors from 9 a.m. until dusk.
Slow growing Birds are grown much longer than commercial birds, a minimum of 75 days, some farmers go as long as 100 or more days.
Minimum dressed weight All birds must be at least 2.2 lbs without giblets.
The cleanest conditions There is a minimum sanitation period of 21 days between flocks to rid the houses of any parasites or disease.
Nearby farms To ensure that the birds are not dehydrated and are handled humanely, they must travel no more than 2 hours or 64 miles to the processing plant.
Artisanal handling Air chilled so never dipped in chlorine and processed by hand.
Shelf life Sold fresh within 9 days after slaughter.
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